About us
The Fabric of our History

Our Vision
“To be leading manufacturer of floor coverings and Home furnishings items with innovative designs.”

Our Mission
“Our mission to produce highest quality products with pride to satisfy and make, our customer’s customer happy.”

Core Values we live by:
Always maintain ‘Trust and Credibility’ in the eyes of the customer, the supplier and the employee.
Always work towards ‘Superior Quality and Innovative Products’ to satisfy the need of the customer.
Always prioritize the environment with ‘Sustainable and Environment Friendly Production’ processes and techniques.
Always focus on ‘Continuous Learning and Improvement’ of systems through team work and dedication.
Our Story
Humble Beginnings
The seeds of Craftex were sown way back in 1984, by Mr. Bharat Singh Rathore (CEO of Craftex) and (Mrs.) Santosh Rathore.
Mr. Bharat Singh Rathore was a professor in Jawaharlal Nehru University, New Delhi and then switched from academics field to carpet industry.
The company started as a small manufacturer of woollen durries in Mirzapur with close association with the renowned exporter like Century Group (Birla’s export division) etc.
Towards Growth
Initially the business struggled to survive. But by focusing on the client’s real concerns – of quality and on-time delivery, Craftex India began to develop a reputation.
Mr. Bharat Singh Rathore become an individual buying agent for one of the largest Italian company – United Carpet Company (UCC). And on UCC’s recommendation Mr. Bharat Singh Rathore established Craftex as a premier export company.
In 2001, Mr. Rathore’s son Anirudh joined the family business and today leads the company today as Director.
A Bright Future
Today we have a 16,000 sqm. office and warehouse space, and two factories and an assembly unit in Mirzapur and Sitapur. Overall our team has grown to nearly 350 employees.
We’ve won the prestigious ‘Export Promotion Council for Handicrafts’ award 4-times.
Our clients are in more than 45 countries across the world today. And we export a wide range of products like Area Rugs, Floor Mats, Bath Mats, Outdoors, Cushions, Throws, Accessories and a Hospitality Collection.


Everything made sustainably
Over 35 years we have slowly and steadily built infrastructure and processes that ensure we do not waste our resources. Below are some of the ways we ensure that we resources are used responsibly.
Eco-friendly Material
We use recycle materials. And use eco-friendly yarn. Our products never contain dyes with harmful substances. We maintain a European REACH standard.
Rainwater Harvesting
We do not waste a single drop of rainwater and reuse it for our consumption. Our rainwater harvesting process has helped save tons of water over the years.
Reduced Power Usage
To reduce power consumption, we have installed LED lights at all work stations. Our Air Conditioners need very little power to run.
In-House Farming
To reduce power consumption, we have installed LED lights at all work stations. Our Air Conditioners need very little power to run.
Everything made ethically
Over 35 years we have slowly and steadily built infrastructure and processes that ensure we do not waste our resources. Below are some of the ways we ensure that we resources are used responsibly.
Our DNA. Our People.
Serving clients in more than 45 countries!
Our Facility
Over the years we have built space to meet the demands of our products, today we have a Warehouse of 12,500 sqm area, with a Product Showroom of 500 sqm area.
Head Office
Administrative Office
Warehouse
Warehouse (Processing Area)
Showroom
Showroom